Privacy Policy


1. Introduction

To ensure that you feel safe while using the platform, the following information gives you a comprehensive guide on how the Company handles your data on this website. This notice explains how we will handle the personal data you provide us in Mylocalesportsbar.com, why we collect such information and which are your rights as a data subject.

2. Data Controller

AB InBev UK Limited having its address at Bureau, 90 Fetter Lane, London, EC4A 1EN egistration number: 3982132, registered in England and Wales, Value added tax (VAT) number: GB745737502 (the Data Controller) is committed with the protection of your personal data.

3. Use of data

We collect personal information of our users in three ways:

- through registration and information that we request that you enter on certain pages on the platform;

- your activities within Mylocalesportsbar; and / or

- through cookies, Data Management Platforms and Customer Data Platforms (for more information, please see below sections 5 to 8).

The personal data processed by this website will be used organized in different groups:

  • Registration and profile data: This website will process your personal data (Name, Pseudonym, Age, Date of Birth, account name, email address username) for the purpose of signing you up to this system, following your consent in accordance with Art. 6 (1) (a) GDPR.Within the website, you have the option to store additional profile information on a voluntary basis (age, contact details, date of birth, gender, nationality).

  • Behavioral data not necessary at Mylocalesportsbar: AB InBev uses Google Analytics, Customer Data Platforms and Data Management Platforms that enable us to analyze your use of the platform for targeting purposes. Further information you can find under each of the sections below. 

  • Newsletter: Within our website, you have the option of subscribing to our newsletter which can be send by Budweiser to you. We use the double-opt-in procedure for subscription. Once you activate the functionality, you will receive a confirmation email from us. Your subscription will be activated only after you have clicked on the link in the confirmation email. You can unsubscribe from the newsletter at any time, but this means that you will not receive any further notes from your League. To do so, use the unsubscribe link at the end of each email. Your email address will then be deleted immediately from the distribution system. We are processing your personal data according to Art. 6 (1) (a) GDPR. The personal data will be erased when they are no longer necessary for the original purpose (replying to your raised questions and comments). The provision of such data is necessary in order to provide you with our newsletters (Art. 6 (2) (c) GDPR).

AB InBev will collect your consent separately for each of the purposes described in accordance with Art. 6 (1) a GDPR.

AB InBev would like to use some technologies in order to analyze your use of the website. This processing is not necessary to offer you the website. Therefore, we would like to request your consent separately with a pop-up menu in accordance with Art. 6 (1) a GDPR. You can voluntarily consent to the processing of this data within the pop-up note and update your preferences within the configuration of your profile. 

AB InBev Belgium and its agents will retain your personal information only as long as necessary for fulfilment of the purposes described above or as required by law. If a consumer has not actively used the website for two years, the account will be deleted.

You will be able to unsubscribe from receiving marketing information from us, by simply texting back “stop” or emailing back “unsubscribe” at any time to any text marketing message or by following the ‘unsubscribe’ link in the e-mail marketing we send to you. Alternatively, you may send us a request using the contact details at the bottom of this policy.

4. User Rights

As a user you have the right to request information on the data we hold concerning you as well as the purpose of its storage. In addition, you have a right to demand that incorrect data are being corrected and data which are inappropriate or no longer needed are being deleted. You also have the right to restrict the processing of your data as well as the right to data portability. If personal data is collected according to Art. 6 (1) (f) you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data. We will no longer process the personal data unless we demonstrate compelling legitimate grounds for the processing that could override your interests, rights and freedoms for example, for the establishment, exercise or defence of legal claims. For additional information, requests or suggestions regarding data protection, please do not hesitate to contact us. For any query about your personal data, please contact us through the channels described in section 12. 

5. Cookies

Cookies are small pieces of data being placed on the hard drive of a visitor’s device. With the help of cookies you can store information for a certain period of time and identify the user’s device. For a better user guidance and an individual representation of performance we use permanent cookies. We also use so-called session cookies which are automatically deleted once you close your browser. You can set your browser to inform you of the potential downloading of cookies, thus ensuring that the usage of cookies is transparent.

The website has in place different types of cookies as explained below.

For “Strictly Necessary cookies” we are processing your personal data according to Art. 6 (1) (f) GDPR for the legitimate purposes explained below.

With regards to “Performance Cookies”, “Functional Cookies” and “Targeting cookies”, we are processing your personal data based on your consent according to Art. 6 (1) (a) GDPR for the purposes explained below. Your consent is collected and registered following the selection of your cookie preferences in our cookie banner. In case you would like to change your cookies preferences, please go to “cookie settings” at the end of the “cookies” 

6. Tracking Technologies

Integrated into this website are the targeted advertising tools Google Analytics. These tools use cookies and similar technologies and enable us to analyse the visitor’s use of our website. For this purpose, the generated information in the cookie (including your IP-address) is sent to us and stored to enable us to optimize the use of our website and/or provide you with advertisements tailored to your interests. You may preclude the use of these tracking technologies by selecting the appropriate settings in your browser. Be aware that in this case it may occur, that you may not be able to use all functions of this website.

We process your personal data based on your consent according to Art. 6 para. 1 lit a) GDPR for the purposes explained above. After selecting your cookie preferences, your consent will be obtained and registered via our cookie banner. The personal data will be erased when they are no longer necessary for the original purpose. You may preclude the usage of cookies by selecting the appropriate settings on your browser or in our cookie banner, in this case, it may occur, however, that you may not be able to use all functions of this website. Depending on the browser you use you can also install a browser plug-in to prevent tracking.

7. Customer Data Platform

Our website has in place a Customer Data Platform (CDP). Our purpose in using CDP is to ensure that you receive advertisement content tailored to your interests in our websites and also in external sites you visit. A CDP is an advertising technology that automatically creates audience segments to share the best of our campaigns with you and other beer lovers. Our CDP automatically analyses and categorizes data deriving from different sources, for example, other sites and other website users. 

We will only process your personal data after you provide us your consent, following Art. 6 (1) (a) GDPR. You will not suffer any detriment if you don't consent to this operation. 

Once consent is provided, our CDP will start processing your data and it will be shared with other business partners of ARM Treasure Data using the same tool. The data controller for this operation is Treasure Data, Inc., so please keep in mind that AB InBev has no control over who your data is shared with as this is unilaterally determined by the CDP. As the technology of a CDP is very complex and various stakeholders are involved, in case you would like to know more about this operation please review the information provided by the Treasure Data, Inc. for further guidance. https://www.treasuredata.com/privacy/

8. Data Management Platforms

Your data may be collected processed in a Data Management Platform (DMP) operated by Salesforce.com, Inc. Our purpose of using DMP is to ensure that you receive advertisements tailored to your interests in our and other sites that you visit. A DMP is an advertising technology that automatically creates audience segments to share the best of our campaigns. A DMP uses cookie and non-cookie technologies to recognize your computer or device and/or to collect and record information about your web surfing activity including your activities on or off this website. DMP automatically analyses and categorizes data deriving from different sources for example other sites and from other beer lovers. 

We will only process your personal data for this purpose after you have provided us you consent, in accordance with Art. 6 (1) (a) GDPR. You will not suffer any detriment if you would like your data not to be send to one or all DMP providers. You can withdraw your consent on the cookie banner.

After you consent to this operation our DMP will start processing your data and it will be shared with other parties such as publishers, marketing data providers and business partners using the same DMP tool. Salesforce.com,Inc. is another data controller who carries out data processing upon whom we however have only limited influence. In case you would like to know more about this technology please review the information provided by the Salesforce.com, Inc. for further guidance. https://www.salesforce.com/products/marketing-cloud/sfmc/audience-studio-privacy/

9. Security measures

We adopt technical and organisational measures to protect your data as comprehensively as possible. In addition to the commitment of our employees to secrecy and a careful selection and monitoring of our service providers, we also secure our operating environment adequately.

To protect your data against unwanted access, we use data encryption. Data collected from this platform will be passed between your computer and our server and vice versa via the internet using data encryption in transit technology by using 256-Bit TLS (Transport Layer Security) encryption. If the connection is encrypted the ‘lock’ symbol on your browser status list will show as locked, and the address line will start with “https://”. We will not use encryption if you exchange only generally available information with us.

10. Legal Drinking Age

This website is not intended for individuals under the legal drinking age. Therefore, we perform age checks upon visiting the website. If we later learn that an individual under the legal drinking age has provided us with personal information, we will delete it.

11. Data Transfers to Third Parties

We may disclose your personal information to third parties such as our customers, our external and internal service providers that provide services to us (such as website developers, IT hosting and market research). We may disclose your personal information for the purposes set out above and only for specific purposes according to the relevant data protection laws. Those service providers are bound to process your personal data only on our strict instructions and when they can offer adequate technical and organizational measures to protect your data.

We may also disclose your personal information if it is required or authorized by law, where disclosure is necessary to prevent a threat to life, health or safety, or where we are otherwise permitted by the relevant data protection laws.

We might transfer your data to countries outside the European Economic Area (EEA) to companies within the AB InBev group of companies and service providers located abroad. Whenever your data is processed outside of the EEA, it’s protected by appropriate and sufficient technical and organizational measures to guarantee their security, availability, confidentiality and resilience. Such technical and organizational measures are guaranteed by the existence of appropriate contractual arrangements with the parties processing your data outside of the EEA. Upon request, we can grant you access to the contracts in place or provide you with a copy thereof.

We will not sell or otherwise market your personal data to third parties.

12. Complaints and Contact Details

If you are concerned that we have not complied with your legal rights or applicable data protection laws, you may bring a complaint internally through our complaints process or you may decide to make a formal complaint with the Data Protection Authorities The Information Commissioner (which is the regulator responsible for privacy in the UK).

We will deal with complaints as follows:

Step 1: Let us know

If you would like to make a complaint, you should let us know by contacting our Data Protection Officer (DPO).

Step 2: Investigation of complaint

Your complaint will be investigated by our DPO.

A response to your complaint will be provided in writing within a reasonable period (one month in principle, but we may inform you should we need more time to process your request).

Step 3: Contact Data Protection Authority

We expect that our procedures will deal fairly and promptly with your complaint. However, if you remain dissatisfied, you may also contact the Data Protection Authorities The Information Commissioner as follows:

Office of the Information Commissioner

Web: https://www.ico.org.uk

Helpline: 0303 123 1113

Complaints must be made in writing

Consumer Department

AB InBev UK Limited T/A Budweiser Brewing Group UK&I

Tel: 01582 391166

Bureau

90 Fetter Lane

London

EC4A 1EN

For questions, comments or complaints, please contact our data privacy officer:

First Privacy GmbH

Web: https://www.first-privacy.com/
E-Mail: abi-team@first-privacy.com 

ABI: Contact us

If, at any time, you have any requests or queries concerning this policy or want to update your details, please contact us at Anheuser-Busch InBev.